"I recommend them to everyone with all budgets in mind."

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THE PROJECT SCOPE (CREATIVE BRIEF)

Critical Film created a captivating documentary and video series highlighting the harsh reality of real life self defence. The film covered all aspects from the physical, body language and psychology. Showcasing realistic staged attacks with in depth breakdowns and interviews.



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With dark tones, military graphics and custom CCTV effects (created from scratch). This exciting project allowed Critical Film to showcase a range of film techniques and Special Effects. Not something we get to do everyday with our Corporate Clients!

In addition to creating a number of videos, we needed somewhere to showcase them. Professional Video Hosting with advanced features and analytic’s allowed us to collect email addresses and feature in video buy now buttons.

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PROJECT COMPONENTS

To produce monthly videos in the form of promotional, demonstrations, #CanYouDoThat video series and endorsements videos. Managing online video performance and branding including YouTube Channel and video optimisation to ensure maximum performance.

Promotional Video
Franchise Promo Marketing Campaign
Feature Documentary
YouTube Setup
YouTube Channel Branding and Authentication
Series of short Self Defence Tutorials and Safety Awareness Videos

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